It's exactly what it sounds like. The only ingredients are gum base, citric acid, corn syrup, coloring, and flavoring. Very easy. We haven't found them to be particularly tasty, but we're thinking maybe we should have used more flavoring. We drove an ungodly distance to Leener's to pick up a kit only to realize that we should have just taken the highway. We also got a Mozarella making kit and have fully intended for some time now to make pizzas with it, though we haven't yet done so.